Marketing

Optique : Evioo.com ne croit pas à la vente directe de lunettes sur le Net

lunettes-optique-verres-internet-opticiens
0 0

Philippe Wargnier (ex-Spartoo) dirige l’opticien « clic et mortar » Evioo.com, associant les tarifs réduits de la Toile à l’expertise d’un réseau d’opticiens partenaires.

Sur le marché de la vente en ligne d’équipements optiques (lunettes solaires et optiques, verres …), Evioo.com s’appuie sur un réseau de 350 opticiens diplômés en magasin.

Il s’agit donc à proprement parler d’un modèle « clic and mortar » dans le domaine de l’optique ce qui est rare voire unique.

Sur Evioo.com, on peut d’abord retrouver à des prix compétitifs un catalogue de 10 000 montures et des verres correcteurs avec un process d’achat qui se veut simple.

On sélectionne le modèle de son choix, on saisit la correction optique délivrée par l’ophtalmologiste sur son ordonnance et… on fait livrer le tout chez l’opticien partenaire le plus proche de chez soi qui se chargera de l’adapter à la forme de votre visage et à l’implantation de vos yeux.

Pour les consommateurs, l’idée est donc de bénéficier à la fois de la simplicité et de l’efficacité d’une boutique en ligne, et des conseils d’un opticien expert en magasin.

Sur un marché hexagonal en croissance régulière (le nombre de français ayant besoin d’une correction visuelle ne cesse de croître), Philippe Wargnier, P-DG d’Evioo (ex-Président de Spartoo, vente de chaussures en ligne), explique que l’une des préoccupations majeures de ces porteurs de lunettes a trait au budget consacré à leur achat (avec ou sans mutuelle).

En 2011, le prix moyen d’un équipement unifocal était en effet de 275 euros et de 529 euros pour un équipement progressif. Supérieur à la moyenne européenne, ce chiffre est jugé excessif par 75% des consommateurs.

Pour autant, à l’heure où émerge une offre low cost prétendant répondre idéalement à cette attente consommateurs, mais avec pour corollaire un niveau d’expertise et une traçabilité pas toujours au top, Evioo.com veut prendre le marché à contre-courant en invitant les internautes à se rendre vers l’un des opticiens diplômés de son réseau.

Le B2B2C, vecteur privilégié pour les lunettes correctrices ?

Proximité et qualification du vendeur doivent donc être au rendez-vous et le consommateur bénéficie en outre, tarifs Internet obligent, d’une réduction du coût de son équipement de 30 à 40%. Réduction à laquelle s’ajoute la prise en charge du tiers payant.

Pour les lunettes correctrices, qu’elles soient de vue ou solaires, je ne crois pas au modèle B2C, c’est-à-dire à la vente directe au consommateur », explique Philippe Wargnier.

« Je pense que c’est le modèle B2B2C, c’est-à-dire la vente au consommateur via un professionnel, qui est le seul viable. Les lunettes ne sont pas des chaussures : on ne peut pas jouer avec le santé visuelle des internautes et nous nous devons de leur garantir le conseil et la proximité que seuls les opticiens en magasin sont à même de leur apporter.

Tout en ajoutant : « Evioo.com est le seul site de vente en ligne de lunettes qui déconseille à ses clients d’acheter leur équipement en ligne ! Aujourd’hui, nous sommes le premier et seul site qui impose à ses clients de se rendre dans un réseau de professionnels de santé, ce qui fait d’evioo.com, l’offre la plus attractive et fiable de ce marché ! »

Un point de vue qui, à l’heure du boom du e-commerce et toutes ses déclinaisons, peut paraitre à contre-courant voire iconoclaste, il n’empêche : evioo.com et son réseau de boutiques affiliées assument et y croient dur comme fer !

Vis-à-vis de ses opticiens partenaires (et pas franchisés), qui sont volontairement peu nombreux, P.Wargnier affirme : « Je choisis mes partenaires, je lui apporte du business additionnel et je lui apporte des armes face à ses concurrents sur sa zone de chalandise sans aucun investissement nécessaire de sa part !  »

Philippe Wargnier conclut en affirmant qu’il ne croit pas au B2C dans son domaine : « Le Clic and mortar et le B2B2C sont pour moi la formule de succès de l’avenir (…) Je crois que les magasins physiques et l’Internet sont étroitement liés et ne fonctionnent pas en opposition. »

« Le Web est à mon sens plus un apporteur d’affaires pour les magasins ‘physiques’ que l’inverse. Je ne crois pas à la valeur ajoutée durable des pure players. A qualité de service équivalente, leur seul élément de différenciation ce sera le prix, avec à la clé sur le moyen terme une vraie pénalisation des acteurs dont la rentabilité deviendrait introuvable. »

Crédit photo : Crédit photo : Shutterstock –  3Dstock

  1. Hi! This is kind of off topic but I need some guidance from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about making my own but I’m not sure where to begin. Do you have any ideas or suggestions? With thanks

  2. Hiya, I’m really glad I’ve found this info. Nowadays bloggers publish just about gossip and internet stuff and this is actually annoying. A good blog with exciting content, that is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

  3. Hello there. I discovered your site by means of Google while looking for a comparable topic, your website got here up. It appears great. I have bookmarked it in my google bookmarks to come back then.

  4. Hello there. I found your web site via Google while looking for a similar topic, your website came up. It looks good. I’ve bookmarked it in my google bookmarks to visit then.

  5. Hiya, I’m really glad I have found this information. Today bloggers publish just about gossip and web stuff and this is actually frustrating. A good blog with exciting content, that is what I need. Thanks for making this web-site, and I will be visiting again. Do you do newsletters by email?

  6. Hiya, I’m really glad I have found this info. Nowadays bloggers publish only about gossip and net stuff and this is actually irritating. A good blog with interesting content, this is what I need. Thanks for making this site, and I’ll be visiting again. Do you do newsletters by email?

  7. Hi there. I discovered your website by way of Google while searching for a related topic, your site got here up. It appears good. I’ve bookmarked it in my google bookmarks to come back then.

  8. Hiya, I’m really glad I have found this information. Today bloggers publish only about gossip and net stuff and this is really frustrating. A good web site with exciting content, this is what I need. Thank you for making this website, and I’ll be visiting again. Do you do newsletters by email?

  9. Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossip and net stuff and this is actually frustrating. A good blog with interesting content, this is what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

  10. Hiya, I’m really glad I’ve found this information. Today bloggers publish only about gossip and internet stuff and this is really frustrating. A good website with interesting content, this is what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

  11. Hi there. I discovered your website by the use of Google whilst looking for a comparable topic, your website came up. It seems good. I have bookmarked it in my google bookmarks to visit then.

  12. Hi there. I discovered your site by way of Google at the same time as searching for a related matter, your website got here up. It seems to be great. I have bookmarked it in my google bookmarks to visit then.

  13. Awesome post. I am a regular visitor of your website and appreciate you taking the time to maintain the nice site. I’ll be a regular visitor for a really long time.

  14. Hey there. I discovered your website by the use of Google at the same time as looking for a related matter, your website got here up. It seems to be good. I’ve bookmarked it in my google bookmarks to come back then.

  15. Hey there. I found your web site by means of Google while looking for a similar subject, your site came up. It appears to be great. I’ve bookmarked it in my google bookmarks to come back then.

  16. Awesome write-up. I am a normal visitor of your web site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time.

  17. Hi there. I discovered your blog by means of Google while looking for a comparable topic, your site got here up. It seems good. I have bookmarked it in my google bookmarks to come back then.

  18. Awesome post. I’m a normal visitor of your web site and appreciate you taking the time to maintain the excellent site. I will be a frequent visitor for a really long time.

  19. Awesome write-up. I am a regular visitor of your blog and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time.

  20. Hiya, I’m really glad I’ve found this info. Nowadays bloggers publish only about gossip and internet stuff and this is actually frustrating. A good blog with exciting content, that is what I need. Thanks for making this website, and I’ll be visiting again. Do you do newsletters by email?

  21. Hey there. I found your site by means of Google even as searching for a related topic, your site got here up. It seems great. I have bookmarked it in my google bookmarks to come back then.

  22. Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is actually annoying. A good site with interesting content, this is what I need. Thanks for making this web-site, and I’ll be visiting again. Do you do newsletters by email?

  23. Hello there. I found your website by way of Google whilst looking for a similar topic, your site came up. It appears to be great. I have bookmarked it in my google bookmarks to visit then.

  24. Hiya, I’m really glad I have found this information. Nowadays bloggers publish only about gossip and net stuff and this is actually annoying. A good web site with interesting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

  25. Hiya, I’m really glad I have found this info. Nowadays bloggers publish just about gossip and internet stuff and this is actually irritating. A good site with exciting content, this is what I need. Thank you for making this web site, and I’ll be visiting again. Do you do newsletters by email?

  26. Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossip and net stuff and this is actually irritating. A good website with exciting content, this is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

  27. Awesome write-up. I am a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a really long time.

  28. Hello there. I discovered your web site via Google at the same time as looking for a related matter, your site came up. It looks good. I have bookmarked it in my google bookmarks to come back then.

  29. Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossip and internet stuff and this is really annoying. A good site with exciting content, this is what I need. Thank you for making this website, and I’ll be visiting again. Do you do newsletters by email?

  30. Hiya, I’m really glad I have found this information. Today bloggers publish just about gossip and web stuff and this is actually annoying. A good web site with interesting content, this is what I need. Thank you for making this website, and I will be visiting again. Do you do newsletters by email?

  31. Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossip and web stuff and this is actually irritating. A good blog with interesting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

  32. Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossip and web stuff and this is really annoying. A good website with exciting content, that is what I need. Thank you for making this website, and I will be visiting again. Do you do newsletters by email?

  33. Awesome post. I am a regular visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a long time.

  34. Hey there. I found your site by the use of Google whilst searching for a related matter, your website came up. It seems to be good. I’ve bookmarked it in my google bookmarks to visit then.

  35. Hey there. I found your blog by means of Google while searching for a comparable topic, your web site came up. It seems great. I’ve bookmarked it in my google bookmarks to visit then.

  36. Hiya, I am really glad I’ve found this information. Nowadays bloggers publish just about gossip and net stuff and this is really annoying. A good web site with interesting content, this is what I need. Thank you for making this site, and I will be visiting again. Do you do newsletters by email?

  37. Awesome write-up. I’m a normal visitor of your blog and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a long time.

  38. Hello there. I found your website by the use of Google while looking for a related matter, your site got here up. It looks good. I’ve bookmarked it in my google bookmarks to visit then.

  39. Awesome post. I am a normal visitor of your site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

Les commentaires sont clos.