Marketing

VIDEO – Pascal Podvin (Compario) : « Nous sommes le turbo du e-commerce »

Pascal Podvin Compario
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Le PDG de Compario aborde devant notre caméra l’intérêt des solutions de l’éditeur pour les acteurs du e-commerce.

Existant depuis 2004, Compario a réellement décollé à partir de 2008 et est devenu depuis un acteur majeur dans l’édition de logiciels dédiés aux acteurs du e-commerce autour de deux axes : personnalisation et merchandising.

« Le jour où ma mère a acheté sur Internet, le marché était fini… et tout avait changé, le coût d’acquisition d’un nouveau client est devenu prohibitif… C’est là que commencent notre métier et l’apport de nos solutions. »

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